Business Decision Making Assignment Example | Topics and Well Written Essays - 3000 words - 2

Business Decision Making - Assignment Example In order to study the topic, a research is conducted on the coffee market of London to analyze the emerging market trends. This would help in presenting a report to the senior management for the introduction of a new coffee-based drink for coffee shop customers. As the product development coordinator of the coffee packaging company it is important that I should conduct primary research. This would help in determining the consumer profile, their preferences, attitudes and buying behaviors related to coffee. This information would be collected through survey questionnaires. The survey would be conducted on a random sample and not systemic one. Random sampling will allow the marketer to thoroughly analyze the consumer preference and behavior as everyone will have an equal chance of being selected (Winston, Stevens, Sherwood, & Dunn, 2013). On the contrary, random sampling might also generates some errors such as the sample might not be best suitable for the product, etc. Moreover there is no control in random sampling technique. It should be noted that all the data for the consumer profile, preference and buying behavior will be gathered with the help of primary research i.e. through survey questionnaires. After gathering the primary data and analyzing the consumer preferences etc. the data related to market will be collected and analyzed through secondary research. In the secondary research the data will be gathered with the help of studying market reports related to coffee drinks (Giovannucci & Koekoek, 2003). Furthermore, the secondary research will also identify and analyze some basic elements of coffee industry such as market competitiveness, which are the main competitors, what the market structure is, and how the shares of the coffee market are divided into the key players. All this will be studied with the help

Pharmacological Effects of Antibiotics in Management of Sinusitis and Research Paper

Pharmacological Effects of Antibiotics in Management of Sinusitis and the Nursing Implications - Research Paper Example Before making a final diagnosis, allergy testing is important since allergic rhinitis presents with the same symptoms of sinusitis. It is essential to look at the overall presentation of the patient’s history as well as the physical findings in order to make the diagnosis of uncomplicated sinusitis. When selecting an antibiotic regimen for sinusitis, it is crucial to consider drugs safety, their costs and the local patterns of bacteria resistance in order to maximize the therapy and avoid drug resistance. Antimicrobial regimens discussed below are for the uncomplicated cases, and the patients have been assumed that they do not have any orbital or intracranial complications with a normal immune system. For the complicated cases, they require broad-spectrum intravenous antibiotics in order to take full control of the pathogens. The paper discusses on the pharmacological effects of antibiotics in the management of sinusitis and the nursing implications. It discusses on all classe s of drugs used for sinusitis management i.e. penicillin’s (Augmentin, Amoxil), cephalosporin’s (cefuroxime), fluoroquinolones (e.g. ciprofloxacin) and clindamycin. Patients all suffering from complicated sinusitis and do not respond to therapy because of drug resistance or other factors should be referred to an otorhinolaryngologist or an infectious disease specialist to guide for continued therapy (Dixon & O’Leary, 2012). The principal pathogens for sinusitis are bacteria agents referred to as respiratory pathogens. Other potential disease-causing organisms include Staphylococcus Aureus, Streptococcus pyogenes and anaerobic bacteria’s such as bacteroids. Anaerobic bacteria’s are likely to be seen in dental diseases resulting from the extension of infections from the roots of the molar teeth to the sinuses. The first-line antibiotics for treatment include